ArticlePress Automotive

Since 1980, japanese car manufacturer Toyota has made a compact auto named the Toyota Celica Camry.  The Camry became its own brand in 1982, and through the improvements in the generations, the Camry has been categorized as a mid-sized auto.  The brand name’Camry’ is really derived from the jap word kanmuri, which means’crown.’ The brand also showed how Camry became one of Toyota’s premiere models, as the Corporation has had a tradition of naming its first models after the word’crown.’ Examples of this are the brands Toyota Crown, Toyota Corolla and Toyota Corona, all of which are derivations of the royal accessories.  The Toyota Camry is known as a top end car brand, such that Camry models are used as executive cars in the East and Southeast Asian markets.  It is one of Toyota’s best selling autos in most of its markets.  In the united states, the Camry has solidly been the nation’s top selling car in the 1990s, although the 2000s have seen other vehicles outselling it. 

The Camry is also well-positioned in the Canadian, Australian, and Southeast Asian markets, particularly in Cambodia.  However the western european market has been proof against the Camry’s charms so much so that sales of the Camry in Europe has ceased since 2004, letting Toyota replace it with the Toyota Avensis.  The Camry is considered as more executive and less sporty compared to its rivals, except for its SE or sort trim.  The brand has been available for 7 generations, excluding the Celica Camry make when it was first made.  While the present generation’s wheelbase was re-designed to be longer, trunk space has been reduced.  The Camry model for 2010 will include some changes like redesigned taillights and fascia, a new 2AR-FE 4-cylinder engine with 2.5 liter capacity and six speed transmissions.  This generation is also the 1st with a gas – electrical half-breed version, which is promoted as an environmental-friendly automobile.

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